The Exit Plan
"The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job.
The skill that separates the good from the great
Hey Reader, You know what's exhausting? The need to have all the answers, all the time. The pressure to project certainty even when you're standing in a fog so thick you can't see your own hand in front of your face. We've built entire industries around the illusion of knowing. Business gurus selling five-step frameworks. Thought leaders with their unshakeable confidence. Everyone's got a system, a methodology, a proven path. And then there's this poet from the 1800s who said: maybe the real...
I Disappeared for Two Months. Here’s Why …
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. What happened while I was gone taught me more about business than any strategy session ever could. Hey Reader, I haven’t written to you in nearly two months. No insights on exits. No...
The Marmite Effect
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. If everyone loves you, you’re doing something wrong. Hey Reader, Some people love Marmite. Some people hate it. Nobody’s indifferent. And that’s exactly what great leaders and great...
Stop Letting Emotions Run Your Business
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Most bad business calls aren’t about strategy — they’re about feelings. Hey Reader, Let me give you the harsh truth:Most entrepreneurs don’t destroy their businesses because they’re...
Why Epiphanies Are Overrated
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Real change doesn’t come from lightning bolts. It comes from tiny daily shifts anyone can make Hey Reader, We love the idea of an epiphany. The lightning bolt moment where everything...
Binary Beats Burnout
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Why fewer choices scale faster than better choices Hey Reader, When I worked with James Dyson, he wasn’t obsessing over “adding more.” He was obsessed with taking things away. The bag....
The Compound Conversations Effect
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Why one lunch can be worth more than £100k in marketing Hey Reader, Every major opportunity in my career has started the same way: with a conversation. Not an ad campaign. Not a...
The Case for Lifestyle
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Why building small, smart and free might be the bravest decision you’ll ever make Hey Reader, OK, this is contrarian talk for a newsletter called The Exit Plan, but if you’ve been here...
Are You Building for Cashflow or a Company?
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Most entrepreneurs never choose. That’s why they end up with neither. Hey Reader, At 21, I was working with Chris Eubank Sr. ringside at world title fights, my name wasn’t on the...
What You Can Learn from Alex Hormozi’s $100M Models Book Launch
A Whole Heap Of Goodness In Less Than 5 Minutes "The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job. Hey Reader, OK, you know it’s August, so I don’t normally work, but this one was too good not to share … Alex Hormozi just pulled off one of the biggest book launches in history: over...
"The Exit Plan" is a weekly newsletter designed to help you build, grow, scale, and get out of the weeds. This isn't just about selling your business (although you might do); it's about being intentional with your growth. You didn't start a business to have a job.